Su Jin Choi

designing behavior change @ Noom
prev. Eileen Fisher + L’Occitane

Noom
Stress Metaphors
Noom Med
Biomarker How-To
Eileen Fisher
Little Muse


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Biomarker How-To Video

Led how-to content to make testing feel simple and approachable.

→ Creative Direction, Video, Packaging, Storyboard, Graphics Overlay