Su Jin Choi

Currently designing 
behavior change @ Noom

Previously @ Eileen Fisher + L’Occitane

Brand/ Art Direction/ Product/ Campaigns

Noom
Stress Metaphors
Noom Med
Biomarker How-To

Eileen Fisher
Little Muse


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LinkedIn
Eileen Fisher 

Created cohesive digital, print, and in-store experiences aligned with each month’s product stories and deliveries.