Currently designing
behavior change @ Noom
Previously @ Eileen Fisher + L’Occitane
Brand/ Art Direction/ Product/ Campaigns
Noom
Stress Metaphors
Noom Med
Biomarker How-To
Eileen Fisher
Little Muse
Currently designing
behavior change @ Noom
Previously @ Eileen Fisher + L’Occitane
Brand/ Art Direction/ Product/ Campaigns
Noom
Stress Metaphors
Noom Med
Biomarker How-To
Eileen Fisher
Little Muse
→ Rebrand (2021, 2026):
Evolving a behavioral health brand for what comes next.
- New system extended beyond marketing into product experiences, including Welli, Noom’s AI-powered health companion.
→ Growth (cont.)
Helped scale HQ creative from ~10% to 46% of growth spend.
→ B2B:
Led real-member testimonial shoots to bring greater credibility and human stories to program enrollment.