Su Jin Choi

Currently designing 
behavior change @ Noom

Previously @ Eileen Fisher + L’Occitane

Brand/ Art Direction/ Product/ Campaigns

Noom
Stress Metaphors
Noom Med
Biomarker How-To
Eileen Fisher
Little Muse


Email
LinkedIn

Noom Med

As Noom entered medication-assisted health, I developed a visual system that made a complex, clinical offering feel approachable, human, and distinctly Noom.

→ Products include: GLP-1, HRT Rx, Oral Meds, Microdose, etc.

→ Product renders, printed collaterals, packaging, video creation